Deal Sheet: 2026 Expedition Active

Reineke Ford of Lima · Lima, OH · VIN: 1FMJU1J80TEA48149

Negotiation Guide

Opening Offer

$72,277

Fair Price

$73,777

Walk Away Above

$74,138

• Recent buyers paid ~$325 below MSRP
• Sitting 66 days (avg 43) — extra leverage

Price Breakdown

Est. Dealer Cost$67,050

Est. Invoice$69,285

Holdback (est.)$2,235

MSRP (Sticker)$74,500

Asking Price$74,500

Markup$0

Est. Dealer Margin on This Car$7,450

Percentile100% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$325

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$2,200

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,853

Cheaper Expedition Active Inventory

Cogswell FordRussellville, AR

-$2,000$71,58566d

Leif Johnson Ford of AustinAustin, TX

-$2,000$71,58566d

Cannon Ford, Lincoln, LLCCleveland, MS

-$2,000$71,58566d

Yaklin FordRichwood, TX

-$2,000$67,34566d

Cavender Grande FordSan Antonio, TX

-$2,000$69,49066d

Hixson FordLeesville, LA

-$2,000$64,23566d

Ford of BoerneBoerne, TX

-$2,000$67,84066d

Northside FordSan Antonio, TX

-$2,000$69,83566d

Northside FordSan Antonio, TX

-$2,000$69,50061d

Billy Wood FordJena, LA

-$2,000$67,84066d