Deal Sheet: 2027 Expedition Active

Gray-Daniels Ford · Brandon, MS · VIN: 1FMJU1H88VEA12248

Negotiation Guide

Opening Offer

$70,760

Fair Price

$72,260

Walk Away Above

$72,423

• Recent buyers paid ~$325 below MSRP

Price Breakdown

Est. Dealer Cost$65,327

Est. Invoice$67,504

Holdback (est.)$2,178

MSRP (Sticker)$72,585

Asking Price$72,585

Markup$0

Est. Dealer Margin on This Car$7,259

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$325

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory476 vehicles

Avg Markup (All Models)-$846

Avg Markup (Expedition)-$123

% Below MSRP84%

Avg Days to Sell34 days

Avg Sold Markup-$1,123

Cheaper Expedition Active Inventory

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-$2,000$71,58566d

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-$2,000$71,58566d

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-$2,000$69,50061d

Billy Wood FordJena, LA

-$2,000$67,84066d