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Deal Sheet: 2026 Expedition Active
Gray-Daniels Ford · Brandon, MS · VIN: 1FMJU1H86TEA50056
Negotiation Guide
Opening Offer
$69,313
Fair Price
$70,813
Walk Away Above
$71,166
- • Recent buyers paid ~$325 below MSRP
- • Sitting 66 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,368
Est. Invoice$66,514
Holdback (est.)$2,146
MSRP (Sticker)$71,520
Asking Price$71,020
Markup-$500
Est. Dealer Margin on This Car$6,652
Percentile26% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$325
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory476 vehicles
Avg Markup (All Models)-$846
Avg Markup (Expedition)-$123
% Below MSRP84%
Avg Days to Sell34 days
Avg Sold Markup-$1,123
Price History
Jul 9, 2026$71,520 → $71,020(-$500)
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