Deal Sheet: 2027 Expedition Active

Rockdale Country Ford · Rockdale, TX · VIN: 1FMJU1H81VEA12558

Negotiation Guide

Opening Offer

$66,510

Fair Price

$68,010

Walk Away Above

$68,173

• Recent buyers paid ~$325 below MSRP

Price Breakdown

Est. Dealer Cost$61,502

Est. Invoice$63,552

Holdback (est.)$2,050

MSRP (Sticker)$68,335

Asking Price$68,335

Markup$0

Est. Dealer Margin on This Car$6,834

Percentile100% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$325

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$2,250

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,241

Cheaper Expedition Active Inventory

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-$2,000$71,58566d

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-$2,000$69,50061d

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-$2,000$67,84066d