Deal Sheet: 2027 Expedition Active

Pugmire Ford of Cartersville · Cartersville, GA · VIN: 1FMJU1H81VEA08347

Negotiation Guide

Opening Offer

$72,450

Fair Price

$73,950

Walk Away Above

$74,113

• Recent buyers paid ~$325 below MSRP

Price Breakdown

Est. Dealer Cost$66,848

Est. Invoice$69,076

Holdback (est.)$2,228

MSRP (Sticker)$74,275

Asking Price$74,275

Markup$0

Est. Dealer Margin on This Car$7,428

Percentile100% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$325

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,804

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$2,804

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