Deal Sheet: 2026 Expedition Platinum MAX

University Ford, Inc. · Durham, NC · VIN: 1FMJK1MGXTEA48247

Negotiation Guide

Opening Offer

$86,544

Fair Price

$88,044

Walk Away Above

$88,389

• Recent buyers paid ~$142 below MSRP
• Sitting 68 days (avg 42) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,862

Est. Invoice$82,524

Holdback (est.)$2,662

MSRP (Sticker)$88,735

Asking Price$88,235

Markup-$500

Est. Dealer Margin on This Car$8,374

Percentile15% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$142

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$1,780

Avg Markup (Expedition)-$222

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,493

Price History

Aug 20, 2026$88,735 → $88,235(-$500)

Cheaper Expedition Platinum MAX Inventory

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-$1,500$83,19568d

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-$1,500$87,22575d