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Deal Sheet: 2026 Expedition Platinum MAX
Priority Ford Norfolk · Norfolk, VA · VIN: 1FMJK1MG9TEA43783
Negotiation Guide
Opening Offer
$86,644
Fair Price
$88,144
Walk Away Above
$88,564
- • Recent buyers paid ~$142 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$80,087
Est. Invoice$82,756
Holdback (est.)$2,670
MSRP (Sticker)$88,985
Asking Price$88,485
Markup-$500
Est. Dealer Margin on This Car$8,399
Percentile15% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$142
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,896
Avg Markup (Expedition)-$333
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$988
Price History
Aug 20, 2026$88,985 → $88,485(-$500)
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