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Deal Sheet: 2026 Expedition Platinum MAX
Beach Ford · Myrtle Beach, SC · VIN: 1FMJK1MG7TEA46150
Negotiation Guide
Opening Offer
$94,117
Fair Price
$95,617
Walk Away Above
$95,986
- • Recent buyers paid ~$142 below MSRP
- • Sitting 68 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$86,720
Est. Invoice$89,610
Holdback (est.)$2,891
MSRP (Sticker)$96,355
Asking Price$95,855
Markup-$500
Est. Dealer Margin on This Car$9,136
Percentile15% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$142
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory416 vehicles
Avg Markup (All Models)-$935
Avg Markup (Expedition)-$375
% Below MSRP84%
Avg Days to Sell36 days
Avg Sold Markup-$874
Price History
Aug 20, 2026$96,355 → $95,855(-$500)
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