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Deal Sheet: 2026 Expedition Platinum MAX
Palmetto Ford · Charleston, SC · VIN: 1FMJK1M80TEA51201
Negotiation Guide
Opening Offer
$79,388
Fair Price
$80,888
Walk Away Above
$81,212
- • Recent buyers paid ~$142 below MSRP
- • Sitting 68 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,382
Est. Invoice$75,828
Holdback (est.)$2,446
MSRP (Sticker)$81,535
Asking Price$81,035
Markup-$500
Est. Dealer Margin on This Car$7,654
Percentile15% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$142
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory328 vehicles
Avg Markup (All Models)-$879
Avg Markup (Expedition)-$231
% Below MSRP83%
Avg Days to Sell35 days
Avg Sold Markup-$933
Price History
Aug 20, 2026$81,535 → $81,035(-$500)
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