This Is Already a Great Deal
Opening Offer
$66,348
Asking Price
$68,400
Max Price
$68,400
- • Recent buyers paid ~$2,674 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $326 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,260
Est. Invoice$66,402
Holdback (est.)$2,142
MSRP (Sticker)$71,400
Asking Price$68,400
Markup-$3,000
Est. Dealer Margin on This Car$4,140
Percentile64% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$918
Avg Markup (Bronco)-$3,000
% Below MSRP81%
Avg Days to Sell37 days
Avg Sold Markup-$957
Price History
Jul 9, 2026$71,400 → $68,900(-$2,500)
Aug 6, 2026$68,900 → $69,900(+$1,000)
Aug 22, 2026$69,900 → $68,400(-$1,500)
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