Deal Sheet: 2026 Bronco Badlands

Hertrich Ford of Easton · Easton, MD · VIN: 1FMEE9BPXTLA65572

Negotiation Guide

Opening Offer

$58,732

Fair Price

$60,232

Walk Away Above

$61,756

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,952

Est. Invoice$58,850

Holdback (est.)$1,898

MSRP (Sticker)$63,280

Asking Price$60,280

Markup-$3,000

Est. Dealer Margin on This Car$3,328

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$2,917

Avg Markup (Bronco)-$3,000

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$2,750

Price History

Jul 9, 2026$63,280 → $61,280(-$2,000)

Aug 6, 2026$61,280 → $62,280(+$1,000)

Aug 22, 2026$62,280 → $60,280(-$2,000)

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