This Is Already a Great Deal
Opening Offer
$54,392
Asking Price
$53,880
Max Price
$53,880
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $5,133 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,892
Est. Invoice$55,688
Holdback (est.)$1,796
MSRP (Sticker)$59,880
Asking Price$53,880
Markup-$6,000
Est. Dealer Margin on This Car$-12
Percentile24% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)-$2,297
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$769
Price History
Jul 4, 2026$58,880 → $57,880(-$1,000)
Jul 9, 2026$57,880 → $53,880(-$4,000)
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