Deal Sheet: 2026 Bronco Badlands

Mike Reichenbach Ford · Florence, SC · VIN: 1FMEE9BP9TLA98384

Negotiation Guide

Opening Offer

$53,508

Fair Price

$55,008

Walk Away Above

$56,516

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,223

Est. Invoice$53,963

Holdback (est.)$1,741

MSRP (Sticker)$58,025

Asking Price$55,025

Markup-$3,000

Est. Dealer Margin on This Car$2,803

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$2,316

Avg Markup (Bronco)-$1,636

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,906

Price History

Jul 9, 2026$58,025 → $56,025(-$2,000)

Aug 6, 2026$56,025 → $57,025(+$1,000)

Aug 20, 2026$57,025 → $56,525(-$500)

Aug 22, 2026$56,525 → $55,025(-$1,500)

Cheaper Bronco Badlands Inventory

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-$7,000$54,17578d

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-$7,000$51,71078d

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-$7,000$61,28578d

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-$7,000$55,99578d

Fillback Ford, Inc.Richland Center, WI

-$7,000$62,54078d

Gordie Boucher Ford of ThiensvilleThiensville, WI

-$7,000$56,04578d

Stevens Point Auto Center LLCStevens Point, WI

-$7,000$53,28578d

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-$7,000$59,37578d

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-$7,000$55,43078d

Gordie Boucher Ford of West BendWest Bend, WI

-$7,000$61,14578d