This Is Already a Great Deal
Opening Offer
$66,266
Asking Price
$68,315
Max Price
$68,315
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 79 days (avg 49) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $386 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,634
Est. Invoice$66,788
Holdback (est.)$2,154
MSRP (Sticker)$71,815
Asking Price$68,315
Markup-$3,500
Est. Dealer Margin on This Car$3,682
Percentile20% of inventory is priced lower
Days on Lot79 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory343 vehicles
Avg Markup (All Models)-$2,808
Avg Markup (Bronco)-$3,145
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,322
Price History
Jul 9, 2026$71,815 → $69,815(-$2,000)
Aug 22, 2026$69,815 → $68,315(-$1,500)
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