Negotiation Guide
Opening Offer
$61,147
Fair Price
$62,647
Walk Away Above
$64,211
- • Recent buyers paid ~$3,128 below MSRP
Price Breakdown
Est. Dealer Cost$59,198
Est. Invoice$61,171
Holdback (est.)$1,973
MSRP (Sticker)$65,775
Asking Price$64,775
Markup-$1,000
Est. Dealer Margin on This Car$5,578
Percentile100% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold1537
Avg Markup-$3,129
Median Markup-$2,000
Best Deal-$6,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$1,568
Avg Markup (Bronco)-$1,000
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,224
Price History
Aug 6, 2026$63,775 → $64,775(+$1,000)
Cheaper Bronco Badlands Inventory
Van Horn Ford LomiraLomira, WI
-$7,000$54,17573d
Porcaro FordRacine, WI
-$7,000$51,71073d
Fillback Ford, Inc.Richland Center, WI
-$7,000$62,54073d
Gordie Boucher Ford of Menomonee Falls, Inc.Menomonee Falls, WI
-$7,000$53,28573d
Rosen Ford BellevilleBelleville, WI
-$7,000$57,75573d
Bergstrom Neenah Ford-LincolnNeenah, WI
-$7,000$61,14073d
Schicker Ford of St. LouisSt Louis, MO
-$6,500$59,87073d
Gene Steffy Ford, LLCColumbus, NE
-$6,500$58,86073d
Manhattan FordManhattan, KS
-$6,500$57,64073d
Mike Carpino Ford, Inc.Columbus, KS
-$6,500$60,15073d