Deal Sheet: 2026 Bronco Badlands

Mahwah Ford Sales & Service, Inc. · Mahwah, NJ · VIN: 1FMEE9BP5TLA58125

Negotiation Guide

Opening Offer

$59,149

Fair Price

$60,649

Walk Away Above

$62,175

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,330

Est. Invoice$59,241

Holdback (est.)$1,911

MSRP (Sticker)$63,700

Asking Price$60,700

Markup-$3,000

Est. Dealer Margin on This Car$3,370

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$2,783

Avg Markup (Bronco)-$3,250

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,669

Price History

Jul 9, 2026$63,700 → $61,700(-$2,000)

Aug 6, 2026$61,700 → $62,200(+$500)

Aug 22, 2026$62,200 → $60,700(-$1,500)

Cheaper Bronco Badlands Inventory

Van Horn Ford LomiraLomira, WI

-$7,000$54,17578d

Porcaro FordRacine, WI

-$7,000$51,71078d

Van Horn Ford of SheboyganSheboygan, WI

-$7,000$61,28578d

Koenecke FordReedsburg, WI

-$7,000$55,99578d

Fillback Ford, Inc.Richland Center, WI

-$7,000$62,54078d

Gordie Boucher Ford of ThiensvilleThiensville, WI

-$7,000$56,04578d

Stevens Point Auto Center LLCStevens Point, WI

-$7,000$53,28578d

Bergstrom Neenah Ford-LincolnNeenah, WI

-$7,000$59,37578d

Napleton FordColumbus, WI

-$7,000$55,43078d

Gordie Boucher Ford of West BendWest Bend, WI

-$7,000$61,14578d