This Is Already a Great Deal
Opening Offer
$54,446
Asking Price
$53,440
Max Price
$53,440
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $5,632 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,946
Est. Invoice$55,744
Holdback (est.)$1,798
MSRP (Sticker)$59,940
Asking Price$53,440
Markup-$6,500
Est. Dealer Margin on This Car$-506
Percentile4% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)+$121
Avg Markup (Bronco)-$3,000
% Below MSRP63%
Avg Days to Sell21 days
Avg Sold Markup-$92
Price History
Jun 20, 2026$58,940 → $57,940(-$1,000)
Jul 9, 2026$57,940 → $53,440(-$4,500)
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