This Is Already a Great Deal
Opening Offer
$54,446
Asking Price
$53,940
Max Price
$53,940
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,971 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,946
Est. Invoice$55,744
Holdback (est.)$1,798
MSRP (Sticker)$59,940
Asking Price$53,940
Markup-$6,000
Est. Dealer Margin on This Car$-6
Percentile19% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)+$1,257
Avg Markup (Bronco)-$4,000
% Below MSRP47%
Avg Days to Sell37 days
Avg Sold Markup+$43
Price History
Jun 20, 2026$58,940 → $57,940(-$1,000)
Jul 9, 2026$57,940 → $53,440(-$4,500)
Aug 20, 2026$53,440 → $53,940(+$500)
Cheaper Bronco Badlands Inventory
Van Horn Ford LomiraLomira, WI
-$7,000$54,17578d
Porcaro FordRacine, WI
-$7,000$51,71078d
Van Horn Ford of SheboyganSheboygan, WI
-$7,000$61,28578d
Koenecke FordReedsburg, WI
-$7,000$55,99578d
Fillback Ford, Inc.Richland Center, WI
-$7,000$62,54078d
Gordie Boucher Ford of ThiensvilleThiensville, WI
-$7,000$56,04578d
Stevens Point Auto Center LLCStevens Point, WI
-$7,000$53,28578d
Bergstrom Neenah Ford-LincolnNeenah, WI
-$7,000$59,37578d
Napleton FordColumbus, WI
-$7,000$55,43078d
Gordie Boucher Ford of West BendWest Bend, WI
-$7,000$61,14578d