Negotiation Guide
Opening Offer
$64,612
Fair Price
$66,112
Walk Away Above
$67,653
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,276
Est. Invoice$64,351
Holdback (est.)$2,076
MSRP (Sticker)$69,195
Asking Price$66,195
Markup-$3,000
Est. Dealer Margin on This Car$3,920
Percentile64% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$3,125
Avg Markup (Bronco)-$3,267
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,772
Price History
Jul 9, 2026$69,195 → $67,195(-$2,000)
Aug 6, 2026$67,195 → $68,195(+$1,000)
Aug 20, 2026$68,195 → $67,695(-$500)
Aug 22, 2026$67,695 → $66,195(-$1,500)
Cheaper Bronco Badlands Inventory
Van Horn Ford LomiraLomira, WI
-$7,000$54,17578d
Porcaro FordRacine, WI
-$7,000$51,71078d
Van Horn Ford of SheboyganSheboygan, WI
-$7,000$61,28578d
Koenecke FordReedsburg, WI
-$7,000$55,99578d
Fillback Ford, Inc.Richland Center, WI
-$7,000$62,54078d
Gordie Boucher Ford of ThiensvilleThiensville, WI
-$7,000$56,04578d
Stevens Point Auto Center LLCStevens Point, WI
-$7,000$53,28578d
Bergstrom Neenah Ford-LincolnNeenah, WI
-$7,000$59,37578d
Napleton FordColumbus, WI
-$7,000$55,43078d
Gordie Boucher Ford of West BendWest Bend, WI
-$7,000$61,14578d