This Is Already a Great Deal
Opening Offer
$54,518
Asking Price
$54,020
Max Price
$54,020
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,132 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,018
Est. Invoice$55,819
Holdback (est.)$1,801
MSRP (Sticker)$60,020
Asking Price$54,020
Markup-$6,000
Est. Dealer Margin on This Car$2
Percentile24% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,194
Avg Markup (Bronco)-$2,094
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$475
Price History
Jul 9, 2026$58,020 → $54,020(-$4,000)
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