Deal Sheet: 2026 Bronco Badlands

Ford of Franklin · Franklin, TN · VIN: 1FMEE9BP3TLB44937

Negotiation Guide

Opening Offer

$61,317

Fair Price

$62,817

Walk Away Above

$64,381

• Recent buyers paid ~$3,128 below MSRP

Price Breakdown

Est. Dealer Cost$59,351

Est. Invoice$61,329

Holdback (est.)$1,978

MSRP (Sticker)$65,945

Asking Price$63,945

Markup-$2,000

Est. Dealer Margin on This Car$4,595

Percentile22% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1537

Avg Markup-$3,129

Median Markup-$2,000

Best Deal-$6,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)+$249

Avg Markup (Bronco)-$1,533

% Below MSRP67%

Avg Days to Sell35 days

Avg Sold Markup-$624

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