This Is Already a Great Deal
Opening Offer
$66,135
Asking Price
$68,180
Max Price
$68,180
- • Recent buyers paid ~$2,674 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $326 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,062
Est. Invoice$66,197
Holdback (est.)$2,135
MSRP (Sticker)$71,180
Asking Price$68,180
Markup-$3,000
Est. Dealer Margin on This Car$4,118
Percentile64% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,849
Avg Markup (Bronco)-$2,898
% Below MSRP95%
Avg Days to Sell37 days
Avg Sold Markup-$1,092
Price History
Jul 9, 2026$71,180 → $69,180(-$2,000)
Aug 6, 2026$69,180 → $70,180(+$1,000)
Aug 22, 2026$70,180 → $68,180(-$2,000)
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