Deal Sheet: 2026 Bronco Badlands

Jerry's Ford of Sheldon · Sheldon, IA · VIN: 1FMEE9BP2TLB06289

Negotiation Guide

Opening Offer

$63,946

Fair Price

$65,446

Walk Away Above

$66,985

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,673

Est. Invoice$63,728

Holdback (est.)$2,056

MSRP (Sticker)$68,525

Asking Price$65,525

Markup-$3,000

Est. Dealer Margin on This Car$3,853

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)-$2,327

Avg Markup (Bronco)-$3,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,625

Price History

Jul 9, 2026$68,525 → $66,525(-$2,000)

Aug 6, 2026$66,525 → $67,525(+$1,000)

Aug 20, 2026$67,525 → $67,025(-$500)

Aug 22, 2026$67,025 → $65,525(-$1,500)

Cheaper Bronco Badlands Inventory

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-$7,000$53,28578d

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-$7,000$61,14578d