Deal Sheet: 2026 Bronco Badlands

McKie Ford · Rapid City, SD · VIN: 1FMEE9BP2TLA78736

Negotiation Guide

Opening Offer

$68,996

Fair Price

$70,496

Walk Away Above

$72,050

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,245

Est. Invoice$68,453

Holdback (est.)$2,208

MSRP (Sticker)$73,605

Asking Price$70,605

Markup-$3,000

Est. Dealer Margin on This Car$4,361

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$2,054

Avg Markup (Bronco)-$3,261

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,326

Price History

Jul 9, 2026$73,605 → $71,605(-$2,000)

Aug 6, 2026$71,605 → $72,605(+$1,000)

Aug 20, 2026$72,605 → $72,105(-$500)

Aug 22, 2026$72,105 → $70,605(-$1,500)

Cheaper Bronco Badlands Inventory

Van Horn Ford LomiraLomira, WI

-$7,000$54,17578d

Porcaro FordRacine, WI

-$7,000$51,71078d

Van Horn Ford of SheboyganSheboygan, WI

-$7,000$61,28578d

Koenecke FordReedsburg, WI

-$7,000$55,99578d

Fillback Ford, Inc.Richland Center, WI

-$7,000$62,54078d

Gordie Boucher Ford of ThiensvilleThiensville, WI

-$7,000$56,04578d

Stevens Point Auto Center LLCStevens Point, WI

-$7,000$53,28578d

Bergstrom Neenah Ford-LincolnNeenah, WI

-$7,000$59,37578d

Napleton FordColumbus, WI

-$7,000$55,43078d

Gordie Boucher Ford of West BendWest Bend, WI

-$7,000$61,14578d