Deal Sheet: 2026 Bronco Badlands

Gallagher Ford, Inc. · Elko, NV · VIN: 1FMEE9BP1TLB42944

Negotiation Guide

Opening Offer

$65,841

Fair Price

$67,341

Walk Away Above

$68,678

• Recent buyers paid ~$2,674 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,014

Est. Invoice$65,114

Holdback (est.)$2,100

MSRP (Sticker)$70,015

Asking Price$68,015

Markup-$2,000

Est. Dealer Margin on This Car$5,002

Percentile95% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$2,191

Avg Markup (Bronco)-$2,667

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,326

Price History

Aug 6, 2026$68,015 → $69,015(+$1,000)

Aug 20, 2026$69,015 → $68,515(-$500)

Aug 22, 2026$68,515 → $68,015(-$500)

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