Deal Sheet: 2026 Bronco Badlands

Jensen's LeMars Ford · Le Mars, IA · VIN: 1FMEE9BP1TLB26078

Negotiation Guide

Opening Offer

$64,681

Fair Price

$66,181

Walk Away Above

$67,723

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,339

Est. Invoice$64,416

Holdback (est.)$2,078

MSRP (Sticker)$69,265

Asking Price$66,265

Markup-$3,000

Est. Dealer Margin on This Car$3,927

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,042

Avg Markup (Bronco)-$3,000

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,596

Price History

Jul 9, 2026$69,265 → $67,265(-$2,000)

Aug 6, 2026$67,265 → $68,265(+$1,000)

Aug 20, 2026$68,265 → $67,765(-$500)

Aug 22, 2026$67,765 → $66,265(-$1,500)

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