Deal Sheet: 2026 Bronco Badlands

Freedom Ford · Gunnison, UT · VIN: 1FMEE9BP1TLB10186

Negotiation Guide

Opening Offer

$65,337

Fair Price

$66,837

Walk Away Above

$68,401

• Recent buyers paid ~$3,128 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,969

Est. Invoice$65,067

Holdback (est.)$2,099

MSRP (Sticker)$69,965

Asking Price$68,965

Markup-$1,000

Est. Dealer Margin on This Car$5,997

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1537

Avg Markup-$3,129

Median Markup-$2,000

Best Deal-$6,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$1,488

Avg Markup (Bronco)-$1,667

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,031

Price History

Jul 9, 2026$69,965 → $67,965(-$2,000)

Aug 6, 2026$67,965 → $68,965(+$1,000)

Cheaper Bronco Badlands Inventory

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-$7,000$54,17573d

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-$7,000$51,71073d

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Gordie Boucher Ford of Menomonee Falls, Inc.Menomonee Falls, WI

-$7,000$53,28573d

Rosen Ford BellevilleBelleville, WI

-$7,000$57,75573d

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Schicker Ford of St. LouisSt Louis, MO

-$6,500$59,87073d

Gene Steffy Ford, LLCColumbus, NE

-$6,500$58,86073d

Manhattan FordManhattan, KS

-$6,500$57,64073d

Mike Carpino Ford, Inc.Columbus, KS

-$6,500$60,15073d