This Is Already a Great Deal
Opening Offer
$62,584
Asking Price
$64,520
Max Price
$64,520
- • Recent buyers paid ~$2,674 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $326 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$60,768
Est. Invoice$62,794
Holdback (est.)$2,026
MSRP (Sticker)$67,520
Asking Price$64,520
Markup-$3,000
Est. Dealer Margin on This Car$3,752
Percentile64% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,906
Avg Markup (Bronco)-$2,700
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$2,123
Price History
Aug 6, 2026$65,520 → $66,520(+$1,000)
Aug 10, 2026$66,520 → $67,520(+$1,000)
Aug 13, 2026$67,520 → $66,520(-$1,000)
Aug 20, 2026$66,520 → $66,020(-$500)
Aug 22, 2026$66,020 → $64,520(-$1,500)
Cheaper Bronco Badlands Inventory
Van Horn Ford LomiraLomira, WI
-$7,000$54,17578d
Porcaro FordRacine, WI
-$7,000$51,71078d
Van Horn Ford of SheboyganSheboygan, WI
-$7,000$61,28578d
Koenecke FordReedsburg, WI
-$7,000$55,99578d
Fillback Ford, Inc.Richland Center, WI
-$7,000$62,54078d
Gordie Boucher Ford of ThiensvilleThiensville, WI
-$7,000$56,04578d
Stevens Point Auto Center LLCStevens Point, WI
-$7,000$53,28578d
Bergstrom Neenah Ford-LincolnNeenah, WI
-$7,000$59,37578d
Napleton FordColumbus, WI
-$7,000$55,43078d
Gordie Boucher Ford of West BendWest Bend, WI
-$7,000$61,14578d