Negotiation Guide
Opening Offer
$63,886
Fair Price
$65,386
Walk Away Above
$66,925
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,619
Est. Invoice$63,672
Holdback (est.)$2,054
MSRP (Sticker)$68,465
Asking Price$65,465
Markup-$3,000
Est. Dealer Margin on This Car$3,847
Percentile64% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$2,917
Avg Markup (Bronco)-$3,000
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$2,114
Price History
Jul 9, 2026$68,465 → $66,465(-$2,000)
Aug 6, 2026$66,465 → $67,465(+$1,000)
Aug 20, 2026$67,465 → $66,965(-$500)
Aug 22, 2026$66,965 → $65,465(-$1,500)
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