Negotiation Guide
Opening Offer
$55,382
Fair Price
$56,882
Walk Away Above
$58,396
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,919
Est. Invoice$55,716
Holdback (est.)$1,797
MSRP (Sticker)$59,910
Asking Price$56,910
Markup-$3,000
Est. Dealer Margin on This Car$2,991
Percentile64% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory54 vehicles
Avg Markup (All Models)-$3,148
Avg Markup (Bronco)-$2,400
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,865
Price History
Jul 9, 2026$59,910 → $57,910(-$2,000)
Aug 6, 2026$57,910 → $58,910(+$1,000)
Aug 20, 2026$58,910 → $58,410(-$500)
Aug 22, 2026$58,410 → $56,910(-$1,500)
Cheaper Bronco Badlands Inventory
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