Deal Sheet: 2026 Bronco Badlands

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 1FMEE9BP0TLA89590

Negotiation Guide

Opening Offer

$57,206

Fair Price

$58,706

Walk Away Above

$60,225

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,571

Est. Invoice$57,423

Holdback (est.)$1,852

MSRP (Sticker)$61,745

Asking Price$58,745

Markup-$3,000

Est. Dealer Margin on This Car$3,175

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory265 vehicles

Avg Markup (All Models)-$2,196

Avg Markup (Bronco)-$3,040

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,546

Price History

Jul 9, 2026$61,745 → $59,745(-$2,000)

Aug 6, 2026$59,745 → $60,745(+$1,000)

Aug 20, 2026$60,745 → $60,245(-$500)

Aug 22, 2026$60,245 → $58,745(-$1,500)

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