Deal Sheet: 2026 Bronco Badlands

McKie Ford · Rapid City, SD · VIN: 1FMEE9BP0TLA79271

Negotiation Guide

Opening Offer

$59,626

Fair Price

$61,126

Walk Away Above

$62,653

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,762

Est. Invoice$59,687

Holdback (est.)$1,925

MSRP (Sticker)$64,180

Asking Price$61,180

Markup-$3,000

Est. Dealer Margin on This Car$3,418

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$2,054

Avg Markup (Bronco)-$3,261

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,326

Price History

Jul 9, 2026$64,180 → $62,180(-$2,000)

Aug 6, 2026$62,180 → $63,180(+$1,000)

Aug 20, 2026$63,180 → $62,680(-$500)

Aug 22, 2026$62,680 → $61,180(-$1,500)

Cheaper Bronco Badlands Inventory

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-$7,000$53,28578d

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-$7,000$61,14578d