This Is Already a Great Deal
Opening Offer
$54,464
Asking Price
$53,960
Max Price
$53,960
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,132 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,964
Est. Invoice$55,763
Holdback (est.)$1,799
MSRP (Sticker)$59,960
Asking Price$53,960
Markup-$6,000
Est. Dealer Margin on This Car$-4
Percentile24% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,840
Avg Markup (Bronco)-$5,333
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,059
Price History
Jul 9, 2026$58,960 → $53,960(-$5,000)
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