Deal Sheet: 2026 Bronco Badlands

Royal Oak Ford · Royal Oak, MI · VIN: 1FMEE9BHXTLA97303

Negotiation Guide

Opening Offer

$52,529

Fair Price

$54,029

Walk Away Above

$55,534

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,336

Est. Invoice$53,047

Holdback (est.)$1,711

MSRP (Sticker)$57,040

Asking Price$54,040

Markup-$3,000

Est. Dealer Margin on This Car$2,704

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$3,032

Avg Markup (Bronco)-$2,833

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,207

Price History

Jul 9, 2026$57,040 → $55,040(-$2,000)

Aug 6, 2026$55,040 → $56,040(+$1,000)

Aug 20, 2026$56,040 → $55,540(-$500)

Aug 22, 2026$55,540 → $54,040(-$1,500)

Cheaper Bronco Badlands Inventory

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-$7,000$54,17578d

Porcaro FordRacine, WI

-$7,000$51,71078d

Van Horn Ford of SheboyganSheboygan, WI

-$7,000$61,28578d

Koenecke FordReedsburg, WI

-$7,000$55,99578d

Fillback Ford, Inc.Richland Center, WI

-$7,000$62,54078d

Gordie Boucher Ford of ThiensvilleThiensville, WI

-$7,000$56,04578d

Stevens Point Auto Center LLCStevens Point, WI

-$7,000$53,28578d

Bergstrom Neenah Ford-LincolnNeenah, WI

-$7,000$59,37578d

Napleton FordColumbus, WI

-$7,000$55,43078d

Gordie Boucher Ford of West BendWest Bend, WI

-$7,000$61,14578d