This Is Already a Great Deal
Opening Offer
$52,786
Asking Price
$52,095
Max Price
$52,095
- • Recent buyers paid ~$426 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,146 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,286
Est. Invoice$54,028
Holdback (est.)$1,743
MSRP (Sticker)$58,095
Asking Price$52,095
Markup-$6,000
Est. Dealer Margin on This Car$-191
Percentile24% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$2,568
Avg Markup (Bronco)-$3,200
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$543
Price History
Jul 9, 2026$57,095 → $52,095(-$5,000)
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