Negotiation Guide
Opening Offer
$50,864
Fair Price
$52,364
Walk Away Above
$53,864
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,829
Est. Invoice$51,489
Holdback (est.)$1,661
MSRP (Sticker)$55,365
Asking Price$52,365
Markup-$3,000
Est. Dealer Margin on This Car$2,537
Percentile64% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$2,517
Avg Markup (Bronco)-$2,750
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,922
Price History
Jul 9, 2026$55,365 → $53,365(-$2,000)
Aug 6, 2026$53,365 → $54,365(+$1,000)
Aug 20, 2026$54,365 → $53,865(-$500)
Aug 22, 2026$53,865 → $52,365(-$1,500)
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