Negotiation Guide
Opening Offer
$60,094
Fair Price
$61,594
Walk Away Above
$63,122
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,185
Est. Invoice$60,125
Holdback (est.)$1,940
MSRP (Sticker)$64,650
Asking Price$61,650
Markup-$3,000
Est. Dealer Margin on This Car$3,465
Percentile64% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$2,669
Avg Markup (Bronco)-$2,893
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,681
Price History
Jul 9, 2026$64,650 → $62,650(-$2,000)
Aug 6, 2026$62,650 → $63,650(+$1,000)
Aug 20, 2026$63,650 → $63,150(-$500)
Aug 22, 2026$63,150 → $61,650(-$1,500)
Cheaper Bronco Badlands Inventory
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-$7,000$54,17578d
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-$7,000$51,71078d
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-$7,000$61,28578d
Koenecke FordReedsburg, WI
-$7,000$55,99578d
Fillback Ford, Inc.Richland Center, WI
-$7,000$62,54078d
Gordie Boucher Ford of ThiensvilleThiensville, WI
-$7,000$56,04578d
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-$7,000$53,28578d
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-$7,000$59,37578d
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-$7,000$55,43078d
Gordie Boucher Ford of West BendWest Bend, WI
-$7,000$61,14578d