Deal Sheet: 2026 Bronco Badlands

Tony Serra Ford, Inc. · Sylacauga, AL · VIN: 1FMEE9BH3TLB00607

Negotiation Guide

Opening Offer

$56,420

Fair Price

$57,920

Walk Away Above

$59,438

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,860

Est. Invoice$56,688

Holdback (est.)$1,829

MSRP (Sticker)$60,955

Asking Price$57,955

Markup-$3,000

Est. Dealer Margin on This Car$3,096

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,417

Avg Markup (Bronco)-$3,600

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,890

Price History

Jul 9, 2026$60,955 → $58,955(-$2,000)

Aug 6, 2026$58,955 → $59,955(+$1,000)

Aug 20, 2026$59,955 → $59,455(-$500)

Aug 22, 2026$59,455 → $57,955(-$1,500)

Cheaper Bronco Badlands Inventory

Van Horn Ford LomiraLomira, WI

-$7,000$54,17578d

Porcaro FordRacine, WI

-$7,000$51,71078d

Van Horn Ford of SheboyganSheboygan, WI

-$7,000$61,28578d

Koenecke FordReedsburg, WI

-$7,000$55,99578d

Fillback Ford, Inc.Richland Center, WI

-$7,000$62,54078d

Gordie Boucher Ford of ThiensvilleThiensville, WI

-$7,000$56,04578d

Stevens Point Auto Center LLCStevens Point, WI

-$7,000$53,28578d

Bergstrom Neenah Ford-LincolnNeenah, WI

-$7,000$59,37578d

Napleton FordColumbus, WI

-$7,000$55,43078d

Gordie Boucher Ford of West BendWest Bend, WI

-$7,000$61,14578d