Deal Sheet: 2026 Bronco Big Bend

Young Ford of Ogden · Ogden, UT · VIN: 1FMEE7BH5TLA64231

Negotiation Guide

Opening Offer

$50,557

Fair Price

$52,057

Walk Away Above

$53,219

• Recent buyers paid ~$2,323 below MSRP

Price Breakdown

Est. Dealer Cost$48,942

Est. Invoice$50,573

Holdback (est.)$1,631

MSRP (Sticker)$54,380

Asking Price$52,380

Markup-$2,000

Est. Dealer Margin on This Car$3,438

Percentile15% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4360

Avg Markup-$2,323

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$1,760

Avg Markup (Bronco)-$1,455

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,093

Cheaper Bronco Big Bend Inventory

Miller FordBurlington, WI

-$5,000$42,44065d

Alphorn Ford, Inc.Monroe, WI

-$5,000$43,52065d

Town and Country Ford, Inc.Madison, TN

-$4,500$52,5400d

Galaxy FordSmithville, TN

-$4,500$45,0900d

Ford of CorinthCorinth, MS

-$4,500$48,4600d

Schicker Ford of St. LouisSt Louis, MO

-$4,500$53,66565d

Destination FordEast Bernard, TX

-$4,500$48,86065d

Clay Maxey FordHarrison, AR

-$4,500$45,26065d

Destination FordEast Bernard, TX

-$4,500$44,77565d

Bill Fick FordHuntsville, TX

-$4,500$49,61065d