Deal Sheet: 2026 Bronco Big Bend

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FMEE7BH2TLA53087

Negotiation Guide

Opening Offer

$49,608

Fair Price

$51,108

Walk Away Above

$52,339

• Recent buyers paid ~$2,097 below MSRP
• Sitting 74 days (avg 44) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,213

Est. Invoice$49,820

Holdback (est.)$1,607

MSRP (Sticker)$53,570

Asking Price$52,070

Markup-$1,500

Est. Dealer Margin on This Car$3,857

Percentile94% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold4175

Avg Markup-$2,097

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Bronco)-$2,125

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 9, 2026$53,570 → $51,570(-$2,000)

Aug 6, 2026$51,570 → $52,570(+$1,000)

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