This Is Already a Great Deal
Opening Offer
$52,214
Asking Price
$52,960
Max Price
$52,960
- • Recent buyers paid ~$2,244 below MSRP
- • Sitting 73 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,832 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,714
Est. Invoice$53,438
Holdback (est.)$1,724
MSRP (Sticker)$57,460
Asking Price$52,960
Markup-$4,500
Est. Dealer Margin on This Car$1,246
Percentile1% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold3571
Avg Markup-$2,244
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Bronco)-$2,083
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Jun 20, 2026$56,460 → $55,460(-$1,000)
Jul 9, 2026$55,460 → $52,960(-$2,500)
Cheaper Bronco Big Bend Inventory
Alphorn Ford, Inc.Monroe, WI
-$5,000$43,52073d
Miller FordBurlington, WI
-$5,000$42,44073d
Destination FordEast Bernard, TX
-$4,500$44,77573d
Claude DeBeaux, Inc.Vivian, LA
-$4,500$46,4408d
Joe Cooper Ford of EdmondOklahoma City, OK
-$4,500$45,13073d
Schicker Ford of St. LouisSt Louis, MO
-$4,500$54,26573d
Granger Motors, Inc.Granger, IA
-$4,500$45,16073d
Wray Ford, Inc.Bossier City, LA
-$4,500$45,65573d
Joe Cooper Ford of EdmondOklahoma City, OK
-$4,500$44,53073d
Rob Sight FordKansas City, MO
-$4,500$46,31073d