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Deal Sheet: 2026 Bronco Big Bend
Ford of Morgantown · Morgantown, WV · VIN: 1FMEE7BH1TLB09780
Negotiation Guide
Opening Offer
$48,411
Fair Price
$49,911
Walk Away Above
$51,138
- • Recent buyers paid ~$2,097 below MSRP
- • Sitting 74 days (avg 44) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,129
Est. Invoice$48,699
Holdback (est.)$1,571
MSRP (Sticker)$52,365
Asking Price$50,865
Markup-$1,500
Est. Dealer Margin on This Car$3,737
Percentile94% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4175
Avg Markup-$2,097
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$354
Avg Markup (Bronco)-$1,429
% Below MSRP78%
Avg Days to Sell39 days
Avg Sold Markup-$1,503
Price History
Jul 9, 2026$52,365 → $50,365(-$2,000)
Aug 6, 2026$50,365 → $51,365(+$1,000)
Aug 20, 2026$51,365 → $50,865(-$500)
Cheaper Bronco Big Bend Inventory
Miller FordBurlington, WI
-$5,000$42,44074d
Alphorn Ford, Inc.Monroe, WI
-$5,000$43,52074d
Wray Ford, Inc.Bossier City, LA
-$4,500$45,65574d
Randall Reed's Planet FordHumble, TX
-$4,500$45,56074d
Lipscomb Ford LLCSayre, OK
-$4,500$48,96068d
Tonkin Hillsboro FordHillsboro, OR
-$4,000$45,26574d
Woltz & Wind Ford, Inc.Heidelberg, PA
-$4,000$43,42074d
Shults Ford WexfordWexford, PA
-$4,000$41,38574d
#1 Cochran Ford AustintownYoungstown, OH
-$4,000$41,01074d
Galpin FordPrescott, AZ
-$4,000$45,25074d