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Deal Sheet: 2026 Bronco Big Bend
Ed Kenley Ford Inc · Layton, UT · VIN: 1FMEE7BH1TLB04191
Negotiation Guide
Opening Offer
$54,418
Fair Price
$55,918
Walk Away Above
$57,257
- • Recent buyers paid ~$2,244 below MSRP
- • Sitting 73 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,736
Est. Invoice$54,493
Holdback (est.)$1,758
MSRP (Sticker)$58,595
Asking Price$56,595
Markup-$2,000
Est. Dealer Margin on This Car$3,860
Percentile16% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold3571
Avg Markup-$2,244
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$1,739
Avg Markup (Bronco)-$1,667
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,528
Price History
Jul 9, 2026$58,595 → $55,595(-$3,000)
Aug 6, 2026$55,595 → $56,595(+$1,000)
Cheaper Bronco Big Bend Inventory
Alphorn Ford, Inc.Monroe, WI
-$5,000$43,52073d
Miller FordBurlington, WI
-$5,000$42,44073d
Destination FordEast Bernard, TX
-$4,500$44,77573d
Claude DeBeaux, Inc.Vivian, LA
-$4,500$46,4408d
Joe Cooper Ford of EdmondOklahoma City, OK
-$4,500$45,13073d
Schicker Ford of St. LouisSt Louis, MO
-$4,500$54,26573d
Granger Motors, Inc.Granger, IA
-$4,500$45,16073d
Wray Ford, Inc.Bossier City, LA
-$4,500$45,65573d
Joe Cooper Ford of EdmondOklahoma City, OK
-$4,500$44,53073d
Rob Sight FordKansas City, MO
-$4,500$46,31073d