Deal Sheet: 2026 Bronco Big Bend

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FMEE7BH0TLA86041

Negotiation Guide

Opening Offer

$50,000

Fair Price

$51,500

Walk Away Above

$52,732

• Recent buyers paid ~$2,097 below MSRP
• Sitting 74 days (avg 44) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,569

Est. Invoice$50,187

Holdback (est.)$1,619

MSRP (Sticker)$53,965

Asking Price$52,465

Markup-$1,500

Est. Dealer Margin on This Car$3,897

Percentile94% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold4175

Avg Markup-$2,097

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Bronco)-$2,125

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 9, 2026$53,965 → $51,965(-$2,000)

Aug 6, 2026$51,965 → $52,965(+$1,000)

Cheaper Bronco Big Bend Inventory

Miller FordBurlington, WI

-$5,000$42,44074d

Alphorn Ford, Inc.Monroe, WI

-$5,000$43,52074d

Wray Ford, Inc.Bossier City, LA

-$4,500$45,65574d

Randall Reed's Planet FordHumble, TX

-$4,500$45,56074d

Lipscomb Ford LLCSayre, OK

-$4,500$48,96068d

Tonkin Hillsboro FordHillsboro, OR

-$4,000$45,26574d

Woltz & Wind Ford, Inc.Heidelberg, PA

-$4,000$43,42074d

Shults Ford WexfordWexford, PA

-$4,000$41,38574d

#1 Cochran Ford AustintownYoungstown, OH

-$4,000$41,01074d

Galpin FordPrescott, AZ

-$4,000$45,25074d