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Deal Sheet: 2026 Bronco Base
Van Horn Ford · Oconomowoc, WI · VIN: 1FMEE6BHXTLB37880
This Is Already a Great Deal
Opening Offer
$47,089
Asking Price
$48,545
Max Price
$48,545
- • Recent buyers paid ~$2,250 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $750 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,391
Est. Invoice$47,937
Holdback (est.)$1,546
MSRP (Sticker)$51,545
Asking Price$48,545
Markup-$3,000
Est. Dealer Margin on This Car$2,155
Percentile69% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold716
Avg Markup-$2,250
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory61 vehicles
Avg Markup (All Models)-$2,508
Avg Markup (Bronco)-$2,700
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,238
Price History
Aug 6, 2026$49,545 → $50,545(+$1,000)
Aug 20, 2026$50,545 → $50,045(-$500)
Aug 22, 2026$50,045 → $48,545(-$1,500)
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