This Is Already a Great Deal
Opening Offer
$50,474
Asking Price
$52,035
Max Price
$52,035
- • Recent buyers paid ~$600 below MSRP
- • Sitting 24 days (avg 11) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $267 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,182
Est. Invoice$49,788
Holdback$1,606
MSRP (Sticker)$53,535
Asking Price$52,035
Markup-$1,500
Dealer Margin on This Car$3,854
Percentile13% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold264
Avg Markup-$600
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$339
Avg Markup (Bronco)-$667
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$300
Price History
Jun 20, 2026$52,535 → $52,035(-$500)
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