Negotiation Guide
Opening Offer
$49,762
Fair Price
$51,262
Walk Away Above
$52,666
- • Recent buyers paid ~$2,526 below MSRP
- • Sitting 67 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,663
Est. Invoice$50,285
Holdback (est.)$1,622
MSRP (Sticker)$54,070
Asking Price$52,570
Markup-$1,500
Est. Dealer Margin on This Car$3,907
Percentile53% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory84 vehicles
Avg Markup (All Models)-$1,473
Avg Markup (Bronco)-$1,679
% Below MSRP90%
Avg Days to Sell32 days
Avg Sold Markup-$880
Price History
Jul 9, 2026$54,070 → $52,070(-$2,000)
Aug 6, 2026$52,070 → $52,570(+$500)
Cheaper Bronco Base Inventory
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Larson Motors, Inc.Nebraska City, NE
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McCombs Ford WestSan Antonio, TX
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Golden Circle Ford, ParsonsParsons, TN
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McCombs Ford WestSan Antonio, TX
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Anderson Ford SouthLincoln, NE
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Greenwood FordBowling Green, KY
-$4,500$40,08074d