This Is Already a Great Deal
Opening Offer
$47,786
Asking Price
$48,540
Max Price
$48,540
- • Recent buyers paid ~$2,526 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,474 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$47,286
Est. Invoice$48,862
Holdback (est.)$1,576
MSRP (Sticker)$52,540
Asking Price$48,540
Markup-$4,000
Est. Dealer Margin on This Car$1,254
Percentile22% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$2,712
Avg Markup (Bronco)-$2,129
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,908
Price History
Jul 9, 2026$51,540 → $48,540(-$3,000)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54573d
Group 1 Ford of ShreveportShreveport, LA
-$4,500$45,91073d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16073d
Larson Motors, Inc.Nebraska City, NE
-$4,500$39,44573d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75073d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57573d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75073d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19573d
Anderson Ford SouthLincoln, NE
-$4,500$42,07573d
Greenwood FordBowling Green, KY
-$4,500$40,08073d