Deal Sheet: 2026 Bronco Heritage Edition

Parker Ford · Murray, KY · VIN: 1FMEE4DPXTLB31733

Negotiation Guide

Opening Offer

$56,292

Fair Price

$57,792

Walk Away Above

$58,874

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$53,960

Est. Invoice$55,758

Holdback (est.)$1,799

MSRP (Sticker)$59,955

Asking Price$58,455

Markup-$1,500

Est. Dealer Margin on This Car$4,496

Percentile35% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,171

Avg Markup (Bronco)-$3,000

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,679

Price History

Aug 6, 2026$57,455 → $58,455(+$1,000)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d