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Deal Sheet: 2026 Bronco Heritage Edition
Sunrise Ford · Fort Pierce, FL · VIN: 1FMEE4DPXTLB04645
Negotiation Guide
Opening Offer
$55,052
Fair Price
$56,552
Walk Away Above
$57,726
- • Recent buyers paid ~$1,977 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,010
Est. Invoice$54,777
Holdback (est.)$1,767
MSRP (Sticker)$58,900
Asking Price$56,900
Markup-$2,000
Est. Dealer Margin on This Car$3,890
Percentile3% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$1,844
Avg Markup (Bronco)-$2,000
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,762
Price History
Jul 9, 2026$58,900 → $56,900(-$2,000)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,41075d
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-$4,000$54,80575d
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Sarasota FordSarasota, FL
-$4,000$53,90575d
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-$4,000$53,41075d
Kings Ford IncCincinnati, OH
-$4,000$54,16061d
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-$4,000$54,1600d
Northside Ford Truck Sales, Inc.Portland, OR
-$4,000$53,97075d
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-$4,000$51,01075d
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-$4,000$51,01075d