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Deal Sheet: 2026 Bronco Heritage Edition
Al Packer Ford · West Palm Beach, FL · VIN: 1FMEE4DP9TLB07939
Negotiation Guide
Opening Offer
$54,690
Fair Price
$56,190
Walk Away Above
$57,300
- • Recent buyers paid ~$1,878 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,569
Est. Invoice$54,321
Holdback (est.)$1,752
MSRP (Sticker)$58,410
Asking Price$56,410
Markup-$2,000
Est. Dealer Margin on This Car$3,841
Percentile3% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold1158
Avg Markup-$1,878
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory446 vehicles
Avg Markup (All Models)+$409
Avg Markup (Bronco)-$2,021
% Below MSRP70%
Avg Days to Sell32 days
Avg Sold Markup-$244
Price History
Jul 9, 2026$58,410 → $56,410(-$2,000)
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